UPF Clothing: The Secret to Staying Cool and Protected This 4th of July

When it comes to summer style, we’re all about comfort, versatility, and protection—especially during long holiday weekends like the 4th of July. Whether you’re at the lake, firing up the grill, or catching fireworks at night, there’s one piece you should never leave home without: a UPF shirt.

If you’ve ever wondered what UPF shirts are or why they’re worth wearing, let us break it down—they’ve become everyone's go-to for every warm-weather outing.

What Are UPF Shirts?

Let’s start with the basics. UPF stands for Ultraviolet Protection Factor—it’s a rating system used for fabrics, kind of like SPF but for clothing instead of sunscreen. The higher the UPF rating, the more protection the fabric provides from harmful UV rays.

A typical cotton T-shirt might offer a UPF of 5–10, which means only partial protection. But our UPF shirts offer UPF 50 —blocking up to 98% of the sun’s rays. That’s a game changer for long days outside.

Why You Should Always Reach for a UPF Shirt on the 4th of July

The 4th of July is packed with outdoor fun—lake days, beach trips, backyard BBQs, and late-night fireworks. And while everyone loves soaking up the sun, we know you’re not trying to deal with sunburns, sweat stains, or heavy fabrics that can weigh you down.

That’s where our UPF performance shirts come in. They’re lightweight, breathable, and wick away moisture, all while keeping you protected from the sun. You can throw one on in the morning, wear it straight through the day, and still look (and feel) pulled together by sunset.

Here’s how You Should Style Depending On The Day:

  • Beach or Lake Day: Pair a UPF performance tee with swim trunks or hybrid shorts. It's the perfect combo for staying cool and covered when the sun’s blazing.

  • Backyard BBQ: Swap in a short-sleeve UPF button-down—looks sharp, feels breezy, and works great with casual Flag & Anthem shorts.

Don’t Sweat It This 4th—Wear UPF

If you’ve been asking yourself “What are UPF shirts and are they worth it?”, take it from us—they are. And when the 4th of July rolls around, you’ll be glad you’ve got one ready to go.

Stay cool. Stay protected. And look good doing it.

Explore our full collection of UPF Performance Apparel and make this summer your most comfortable one yet.